tiktok!!
Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. Think of it like QVC, but entirely online and hosted by famous influencers with millions of followers. The trend has caught on more slowly in the U.S., but now Amazon, TikTok, YouTube and Shopify are making big investments in hopes it takes off. CNBC goes behind the scenes with creators like Myriam Sandler to find out what it’s like to sell via livestream, and what it’ll take for the emerging model to become a mainstream way that U.S. consumers shop.
Check out Myriam’s content here: @MOTHERCOULD
Chapters:
2:04 — QVC reinvented
5:08 — How Amazon Live works
8:30 — Amazon vs. TikTok and YouTube
12:48 — Innovations and obstacles
Produced by: Katie Tarasov
Edited by: Amy Marino
Supervising Producer: Jeniece Pettitt
Graphics by: Mallory Brangan
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The Rise Of Livestream Shopping On TikTok, Amazon And YouTube
Because it’s been big in China and they (also) love to copy things.
Knowledge of this hyper-marketing activity ruined my day.
I seriously don’t understand how impressionable and gullible people are to have to happily throw their money away just because some person they don’t know is claiming it’s a life-changing product.
Corporations in US should check how Chinese livestream operate first. In China livestream people buy because it is discounted product 30-40% discounts. Depends on product. People in china like discounts more that’s why they buy Everything. I think us companies should do their homework first
This is ridiculous….I love how people complain about techies and that we make too much money but yet these so called content creators do nothing for society but make a ridiculous amount of money lol
Brilliant minds hard at work everyday figuring out how to make you buy more stuff you probably don’t need.
I was born in 98 and grew up with the advancement of internet and technology, and this still freaks me out.
In Korea, livestream shopping hosts are practically celebrities for the ajummas tuning in every night lol
In America we don’t have that time to watch a livestream 😅😅
Is there nothing they’re never “betting big” on. 🙄
6:30 Hold on. You’re telling me she’s making $600K / year showcasing products on Amazon?
I shop a lot on Amazon. I see the live streams but I don’t watch them.
I absolutely want to avoid that way to shop…but I’m a guy. It’s shopping therapy. Do I want reviews of items? Yes. But I want to look for them.
She even has that circular(hoop-like) streaming phone/camera holder thing the Chinese live streamers use. I saw that thing in a Chinese tv show in which every single streamer had one.
So old folks were obsessed with QVC and those merchant channels, and now younger people are obsessed with the same thing, but just online.
I’m not a monk,or nun or reach a Zen stage, but watching people going crazy about all these non essential things made me wonder 🤔… What have people become to be hoarding so much stuffs? They will need a bigger house to store these things or just dump things they lost interest into the landfill? It’s not sustainable for this planet???
Also, don’t people understand that influencers are salesman/ saleswomen who get paid to influence you to buy things you don’t need?
I have seen it on poshmark and the bulk of it is fast fashion junk, amazon (or someone else’s) returns, and containers of junk clothing.
Some don’t even know if it’s fake or not (last night a seller yammers “why would these Reeboks be fake, they look real and are cheap”)
People were buying fast fashion garbage.
I have been inundated with these shops, but only browsed the last couple days. Sellers don’t explain or disclose well.
Hard pass.
Some things we can let China keep. This is one of them.
China has a population of 1 Billion people in which that is a huge wide array of people in different aspects of their own society. A massive market that shops on their live streams in which they get huge discounts and the streamers are very popular themselves that build a huge following that get a dedicated audience. Its a different world when you see how their content creators our viewed and their fan/pop culture is huge. It’s specific to them.
Despite the economic downturn, I’m so happy 😊.I have been earning €60,200 returns from my €7,000 investment every 13days