If Instagram is the Victoria’s Secret of social media (propagating an unattainable lifestyle through imagery), who is the Aerie of social media (unfiltered, raw, positive)? It may be TikTok, which has amassed over 500 million users in just two years. If TikTok is able to continue this explosive growth, it could become a second player in the social ecosystem, currently dominated by Facebook Inc.
Check out Office Hours (5:08) where Scott answers your questions.
#tiktok #instagram #facebook
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Who is Scott Galloway?
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views.
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