tiktok!!
In this conversation at the TikTok panel during AdWeek Gary and the VP at TikTok Blake Chandlee, get into an interesting conversation about social media and the current position that TikTok is in right now. They talk about the supply and demand of content, the “life-cycle” of a social media platform and a lot more. Check the comment section for the full list of timestamps… Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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TIMESTAMPS:
1:00 – The “ah-ha” moment with TikTok
2:30 – The thing TikTok has with side hustles
4:00 – What successful brands are doing on TikTok
7:30 – Global presence of TikTok
9:00 – Similarities/differences of TikTok from other social platforms
12:40 – Why is TikTok moving so fast
20:00 – Getting brands to be contextual
21:25 – How can TikTok avoid becoming vine?
23:40 – The #1 thing I look for in TikTok
25:30 – Why I liked Instagram in-feed
What was your favorite moment or quote from this video?
YESSSSS MY BOYYY
I feel you. I definitely made a TikTok because of you Gary. I see the boom from it happening.
Wouldn’t have even heard of Tik Tok until you started talking about it! Still figuring out how not to post on it like I would on Instagram.
You’re a king Gary I love you
The growth on TikTok is real. I started studying/posting 16 days ago and (without even telling my audience we’re on it) we went from 9 to almost 90k followers in that time. The reach is HUGE. I’ve never grown this fast on a platform before.
I’m already tik tok famous Gary lol!
That was an interesting intro. It was like you were new. Is it because you feel your texting thing is still new?
WHO OWNS THE CONTENT ON TIKTOK
Time to Tik tik TikKii tOk in! 😆 Let’s do it! 👊🏼 You’re the Best Gary! ❤️
Tell us more about the algorithm gary 😎🔥
Who cares. You just care because you obviously invested. You are getting way too repetitive bro.
Bro I’ve had it for a few days but when I open it keeps showing me kids, is there a way to see only over 18 I’ve contacted tik tok but had nothing back .. great platform but a little bit dodgy for kids, my daughters not allowed it.
If Gary said jump off a bridge, I’d scream “gratitude” on the way down!!
Would you add subtitles for the visually impaired
it’s not available in germany:-(((((
*Really prophet when it came to calling this one!!*
Okay, I have done Tiktok and I am loving it, Have a youtube channel so I mostly post gameplay but it is combined with the sound and follows the beat. I post every day so I am wondering if that is enough?
Other thing i don’t show my face in the videos because it is just gameplay but tiktok is mostly a face interaction and so am I at a disadvantage?
TikTok: officialnickseawright
Hey guys, I just put out a new track that I produced and sing/rap in, and it’s all about self-judgement, and the grind toward’s one’s “Own Ambitions.” If anyone needs music that they can monetize on, just comment!🙏💯
i mentor people on how to make money reposting memes 😂
The CEO of TikTok is like aaawwww yyeeeaahhh
🤨 Resistant to change = death 💀💀💀
I have been definitely resisting TikTok, I am the fool…
And remember, kids will always grow up, and that’s inevitable.
Also they have the bank of mom and dad 😉
Paused this video and uploaded my first tik tok. Was fed up of seeing Gary talk about it and telling myself I’ll get to it later. Thanks GV!
I wonder why Tik Tok decided to go “vertical preferred” on aspect ratio.
This is fantastic advice!!! keep on the grind you all!!! Tom Brady is mad!
18:27 Did he just look at me? #chills
Love this insight: “I spend 2 seconds consuming the content. 15 minutes reading comments reacting to the content, picking up new themes, new slang, new takes”